Facebook’s New Tool To Detect Video Piracy

By | August 31, 2015

Finding it easy to steal videos off of people’s Facebook pages? Are you a victim of piracy and cyber theft after posting your creation on your Facebook wall? Facebook has just announced that it will take additional measures to combat video piracy on its social network.

“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across pages, profiles, groups, and geographies,” Facebook said in its post. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”

It took Facebook some time to realize how serious the issue of piracy is. However, it was only keen to do something about it when YouTube star Hank Green wrote a blog that criticized the social media giant of being slow to respond to video piracy. Even with this announcement, Green is still skeptical and has questions about Facebook’s new approach.

Until now, Facebook has relied on Audible Magic, a third party, to assist them with identifying unauthorized video content through audio fingerprinting. But that effort hasn’t been effective in quelling complaints.

Facebook has been trying to grow its video business for quite some time. According to an earlier SocialBakers study, video posts have the best organic outreach more so than link posts, photos and status posts. According to another study done by Search Engine Land in early 2015, the social network is getting over 3 billion video views each day.  In order to give YouTube a run for its money, Facebook also announced its plans to share advertising revenue with content creators  in July. It’s own AdSense program?

Don’t start jumping for joy just yet… the new tools will only be available to a “small group of partners” while the company improves the technology.

About Alex Noudelman

Alex Noudelman is a digital marketing expert at iRISEmedia. He received his Honors B.A. from York University and a Masters in Adolescent Education from D’Youville College.

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