Videos are rapidly becoming an integral part of the digital marketing strategies of successful and forward-driven companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.
However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that:
- The content is irrelevant.
- They might not be able to find your video easily.
- There’s no specific reason why a viewer should watch it.
- The potential viewers can’t understand what the video is about.
- It has not been promoted properly.
- The video is too long for the audience to watch it patiently.
But, how can you do that? Here are 10 ways you can create SEO-friendly videos on YouTube and Vimeo that engage and convert viewers.
1. Make It About The Viewers
Before we start listing off ways to drive traffic to your video and website, it’s vital to reiterate that you need to be proud of the content you’re creating. If your video has poor sound quality or a script that sounds like you just woke up with a hangover, you’re video will not garner any good results.
2. Solve Problems through Video Conferencing
You need to provide excellent content that can help consumers solve different types of problems with your expertise. Your videos also need to provide some new information, which will attract the attention of the viewers. While creating the videos, put yourself in the shoes of your audience and then try to figure out the problems that they face on a regular basis. Perhaps consult AMA sites like Quora and Reddit. Design the videos in such a way that they come in handy for the audience to accomplish their goals in more effective ways.
3. Host the Video on Your Own Domain
There are multiple platforms for sharing a video that you have created. These include Vimeo, YouTube and so on. However, it is always a good idea to host the videos on your own domain. If the video becomes popular, it will have a positive impact on the traffic of your website. Plus, you will also have some benefit if the video is shared or embedded from your website.
By hosting the videos on your site, you can bypass the ads that would otherwise appear before your video if it is hosted on YouTube or Vimeo. Having the video on your site means that no one will be able to take away any credit of the video from you.
4. Allow Video Embedding
When you host a video on your own website, you must be technically adept. You need to make sure that others can embed your video. This increases the number of backlinks to your website, potentially providing your site with a significant increase in traffic. This, in turn, will support the SEO results for your website.
5. Use Meta Descriptions Correctly
Meta descriptions are important – be it for a simple web page or for a video. They play a major role in on-page optimizations, even for videos. And if these meta descriptions are created properly, the video hosted on your website may be shown at a higher rank in the search engine results. This will also increase the click through rates of your video, which is likely to help improve SEO results. Consult Google.com/trends to see what keywords are the most popular.
6. A Video Sitemap is a Must
The importance of video sitemap is huge, especially if you have videos hosted on your website. The sitemap plays an immensely important role in helping a search engine find the videos on your website. And once it does, the videos are likely to attract more visitors to your website. This will enhance the traffic and have a positive effect on organic ranking of your website on the search engines, thus helping in the process of search engine optimization.
7. Utilize YouTube as Much as You Can
True that it’s better not to use YouTube for hosting the videos, but that does not mean you should not make use of this video sharing platform at all. In fact, YouTube has a large number of users. That makes it one of the best platforms to tell the world about your business and reach your target audience.
You can share an introductory video through YouTube. Add a description and a link to the full video to drive traffic from YouTube to your website.
8. Increase Interaction through Videos
Interactive videos are extremely important these days. They are the perfect ways to create a two-way communication. Make use of such videos to ensure that you are able to grab the attention of your audience in the most effective manner. In turn, it will help to lower the bounce rate, enhancing your SEO value.
9. Increase Likes, Comments & Shares
High-quality video content that keeps your viewer engaged and converting means an increase in Likes, Comments, and Shares (engagement). More engagement means more people are liking your content, not only through direct viral sharing, but also in the Search Engines and Word of Mouth Marketing.
10. Create a Schedule
Just as you would schedule your tweets and Facebook posts to run consistently, your video marketing plan should have legs and consistency, too. Instead of posting one video about a new product or service, think of your campaign as a series. What type of story can you tell that will allow you to post it in multiple parts over the course of several weeks or months?
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and one a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.